About Me

Hello there! I’m Pedro, and I help leaders use their strengths properly, and not obsess over their shortcomings.

I hate seeing smart, capable people tie themselves in knots believing that development is all about fixing what’s “wrong”- it isn’t. Everyone has the raw material they need, they just don’t know how to use it properly.

I learned this early in my career. I noticed how often teams stalled, not because of incompetence, but because they misunderstood their own thinking patterns. People leaders also fail when they disregard the multiple dynamics in play. That pushed me into studying psychology, hypnotherapy, and coaching to understand what shapes our inner dialogue, and how quickly it can be rewired.

Today, sometimes I’m a coach, sometimes a consultant, sometimes a mentor – depending on what you need in the moment. The aim is always the same: you walk away confident, clear, and equipped to act in a way that is authentic, effective, and grounded in your strengths.

Pedro smiling during a leadership coaching session

What is Coaching?

Coaches and mentors help break down objectives in smaller manageable goals and keep you accountable. But they also provide support to overcome obstacles by giving prompt feedback on actions and thoughts. I will guide you to find the solution, rather than teach you what the answer is. You are the expert of your own context.

How I Work

I bring my experience to the table to provide advice and ideas to address your challenges. But I want to inspire you to uncover and use your unique voice and strengths, creating paths that lead to success and fulfilment. It's all about listening and challenging; celebrating the wins, learning from the setbacks, and always moving forward.

The best time to plant a tree was 20 years ago. The second best time is now.

If you are willing to change and try new things, then coaching with me can help you achieve your goals faster. Even if you are not quite sure what those are yet, there is plenty we can do together. The key is to start.

We’ll focus on developing key leadership skills such as communication, goal setting, planning, and effective execution. I will guide you on developing accountability, honesty, and structured planning. The stats don’t lie, investing in your personal development leads to greater success and fulfilment in your business, professional and personal life.

Coaching certificate awarded by the Institute of Leadership & Management
Pedro is a volunteer mentor in the UK's Help to Grow national programme
Pedro follows the EMCC global coaching standards